Pioneering perfection: From the Lamborghini LM 002 to Urus.

In the 1980s, the Lamborghini LM 002 pioneered the luxury, high-performance SUV concept, which would become mainstream only a decade later.

Now, true to our vision of innovation, we’re about to unveil the world’s first Super Sport Utility Vehicle.

Follow the Urus worldwide premiere live December 4, 06.00 PM CET on YouTube, Facebook,, and